The use of the identity on print and digital surfaces
Use tips for the elements of the identity
The elements available in the City of Helsinki’s visual identity can be used to create diversified communications. The planning solutions that adhere to the identity are similarly a plain compact colour surface, photograph as a background, colour + typography, colour + logo etc.
The wave motifs are not to be used for creating surface of design type. The wave motifs enable a refined division of surface, in the best case an application of strong contrast and tension.
Use good, suitable photographs and choose the correct elements to support the message.