Description of the logo
The logo is a registered trademark and in this context we will be calling it the Helsinki framed logo.
The logo consists of the text Helsinki edged by the frame shape which in turn is derived from the City crest. Regardless of language the typeface is Helsinki Grotesk font. The entity, defined in proportions and arrangement, constitutes the official logo of Helsinki. The original files of the Helsinki framed logo are available for download at the bottom of this page. Please do not attempt to recreate the logo, and always use the appropriate original file.
The Helsinki framed logo is always used internationally in all of the City’s visual communications and marketing. A black and a white version of the Helsinki framed logo is typically used in most cases on all the City’s own and our partner materials.
It is important to recognise the bilingualism and that is why Helsinki has a bilingual version and a Swedish version of the logo. The bilingual version is only used in entirely bilingual materials or situations. The Swedish version is used in entirely Swedish situations and materials.
The structure of the logo
Use the Helsinki framed logo only in the original file versions. Any alterations, stretching or use of effects are prohibited.
The Helsinki framed logo has a defined shape. The proportion of the text within the frame is locked and designed accordance with the rules. The width of the letter H defines the distance of the text logo to the edges.
There is no maximum size for the framed logo. The minimum size is 25 mm (width of the logo). When using the logo in a small-size, it is important to ensure that the logo always remains recognisable and legible. In digital applications, the recommended minimum size is 200 pixels (width).
The protected area around the logo
Always leave space around the Helsinki framed logo. The protected area has a defined space around the logo, into which no other elements can be brought.
The protected area is also a margin. The height of the letter H defines the margin to the edges. Enclosed is an example of the placement options for the Helsinki framed logo.
Incorrect use of the logo
Only use the original files of the Helsinki framed logo. Any alterations, stretching or use of effects are prohibited.
The Helsinki framed logo must be used in accordance with the guidelines.
Here are some examples of what not to do!
1, 2, 3. The logo is not easily visible from the background (not enough contrast).
4. The logo has been placed on another separate element.
5. The proportions of the logo are distorted.
6. The logo has been rotated.
7. The logo has been placed inside another element.
8. The logo framed and the text logo have different colours.
9, 10. The logo has been coloured solid.
11, 12. The use of effects, such as drop shadow, glow and other 3D effects.
13. The quality of the logo is not sufficient.
14. A bilingual logo in a unilingual material.
Language versions of the Helsinki logo
The basic format of the Helsinki framed logo is its primary format of use.
The Helsinki framed logo allows for the creation of different language versions, if needed. New language versions can be created only in accordance with the adjacent animation.
The Swedish version is used only in connection to Swedish materials and organisations. The bilingual version is used according to need in bilingual materials.