Frequently Asked Questions

Cities with strong brands, and a visual identity that communicates it in practice, find it easier to sell their products and services, attract people and investments and influence the decisions-making that affects them. The new uniform visual identity brings a competitive advantage and fortifies the image of an attractive Helsinki. To the city residents, it appears as more resident-oriented and understanding communications and marketing about the City and its services. The City employees get access to better tools and models for communications and marketing to use in their own work.

The framed logo is used primarily in all visual communications and marketing of the City. A black-and-white version of the framed logo is used in the City’s and its co-operation partners’ joint materials. The Helsinki framed logo signs the materials connected to Helsinki. Helsinki’s framed logo is a registered trademark.

The bilingual Helsinki / Helsingfors framed logo is used only in entirely bilingual materials or in situations clearly representing bilingualism. It is important to recognise the bilingualism and that is why Helsinki has a bilingual version of the logo. The Swedish Helsingfors framed logo is used in entirely Swedish environments. In international circumstances, the unilingual version of the Helsinki framed logo is always used to strengthen Helsinki’s international brand.

Using illustrations is also allowed, in addition to photographs. Illustrations should be used with consideration to achieve a stylish result. Forms and colours of the visual identity can be reflected in the illustrations.

Other nice illustration elements are the icons and pictograms used e.g. in large format. It is naturally allowed to present illustrations pertaining to the theme, for example drawings by children in day-care centre messages.

An image bank and image guidelines have been created for the City, which are available to everyone who does City communications or marketing. Check “Photograph guidelines

The photographs and materials in accordance with the brand can be found on the MyHelsinki website: http://materialbank.myhelsinki.fi/search/1

Photographs can also be found in City of Helsinki’s material bank: https://helsinki.emmi.fi/

Reserving colours for one thing is forbidden. The colours must be used variably and according to the situation. Choosing colours according to the situation is allowed.

The Helsinki framed logo signs all of the City’s messages.

The Helsinki City Executive Office and all the Divisions act under the Helsinki framed logo.

*However, in case of a concept or institution established among citizens or a recognised proper name especially for (an iconic) building or place, it may be possible to use your own framed logo on the signage. Established names are in place of the word Helsinki on the logo. The framed logo summarises Helsinki’s ownership and defines the fact that the service provider, place or activity is clearly a service produced by the City of Helsinki.

Joint use of your own framed logo and Helsinki’s framed logo is forbidden.

The structure of the framed logo is instructed. The original files of the Helsinki framed logo can be downloaded under “Logo”

City employees get products through their own respective divisions. The City’s own products that adhere to the identity will be made available for sale later.

Choose a colour or a colour combination according to the situation. Try to limit the colouring and make sure that it does not become restless when using images. Colours can be used to categorise things, either by standardising to a series or by separating into different categories or e.g. into years of publication. A total number of colours has been set to ensure a sufficient variation in the rhythm of the communications, as a continuum or variation established over time. More precise guidelines under “Colours”

No. The Helsinki framed logo is used in all of Helsinki’s communications and marketing. The Helsinki traditional coat of arms is only used on ceremonious occasions, for example official visits or in connection with the City’s jubilee years and the City’s seal.

No. The Helsinki framed logo is used in all of Helsinki’s communications and marketing. The Helsinki traditional coat of arms is only used on ceremonious occasions, for example official visits or in connection with the City’s jubilee years and the City’s seal.

They can be animated. Ready-made templates of wave motif animations can be found through the link below.

The Helsinki City Executive Office and all the Divisions act under the Helsinki framed logo.

In case of a concept or institution established among citizens or a recognised proper name especially for (an iconic) building or place, it may be possible to use your own framed logo on the signage. Established names, such as schools, libraries, youth clubs and the Helsinki Swimming Stadium, the Töölö Sports Hall, Stoa, Oodi and Arbis, replace the word Helsinki on the logo. The framed logo summarises Helsinki’s ownership and defines the fact that the service provider, place or activity is clearly a service provided by the City of Helsinki.

Joint use of your own framed logo and Helsinki’s framed logo is forbidden.

The aim of both is to provide a more comprehensive and uniform message about Helsinki. Previously, the City did not have a uniform visual identity, but each department and project had their own identity and logos. The new uniform visual identity brings a competitive advantage and fortifies the notion of an attractive Helsinki. To the city residents, it appears as more resident-oriented and understanding communications and marketing about the City and its services.

When it comes to user experience and identity, the City strives for unity. The identity ties the sites and services and the navigation must be easy. When using functional elements, make sure that not all user interfaces are in line. Ready-made tools for designing a web environment can be found under “UI design support

The identity will be used for decades. The new identity is timeless, functional and it can be used for a multitude of purposes. It is used both in official forms and at music events. The brand image is developed during a longer period of time. Through a uniform identity, it is possible to create a worldwide strong brand.